Identification, particularly our digital doubles, is one thing the favored Web3 podcaster thinks about so much. Earlier than going full-bore into crypto, his day job was as a social media advisor via an organization he based, Goodlife Media & Communication (named after his first Tumblr). Then, throughout the heyday of non-fungible token (NFT) launches, Farokh took his time in creating what would ultimately develop into the tokenomic scheme that might maintain the decentralized autonomous group (DAO) behind Rug Radio collectively. He envisioned his creation as a “neighborhood of communities,” the place anybody might be a part of or begin constructing a media model, whether or not they held Bored Ape or Lazy Lion tokens.