YuLife, the tech-driven monetary companies supplier on a mission to encourage life, has launched in South Africa. Based in London in 2016, YuLife achieved fast traction within the UK insurance coverage market by way of its flagship product, group life insurance coverage. The growth into South Africa marks a major milestone for the corporate. That is the following step because it seeks to redefine how individuals all over the world derive worth from monetary merchandise.

YuLife’s Group Danger Safety (life, earnings safety, lump sum incapacity, and funeral cowl) consists of all the pieces in a conventional group insurance coverage coverage. It additionally provides a globally award-winning well-being app and trusted assist companies. YuLife harnesses the newest traits in behavioural science and recreation mechanics to encourage staff to make proactive way of life modifications. Moreover, it prioritises prevention by de-risking people by way of wholesome actions.

Gamification ensures that YuLife attracts unrivalled ranges of engagement which is valued and loved by all staff. The app allows staff to finish on a regular basis wellness actions. For instance, strolling, meditation, and biking, all allow staff to earn YuCoin, YuLife’s digital well-being foreign money.

Making a change

Members can then use their YuCoin to purchase vouchers for groceries, information, gasoline, clothes and extra from main manufacturers. Alternatively, they’ll donate meals, plant timber, or clear the ocean. By incentivising wholesome residing, YuLife gives employers with a option to concurrently increase retention charges, enhance staff’ lifestyle, and safeguard their family members’ monetary future.

Along with day-to-day well-being, YuLife gives crucial well-being instruments and companies to additional stop sickness, each mentally and bodily. All staff with YuLife get entry to a digital GP service by way of Kena Well being. Additionally they get counselling and recommendation by way of ICAS, alongside entry to a number of well-being apps like Meditopia and Fiit.

“South Africa has the second highest insurance coverage penetration globally, making it an ideal marketplace for YuLife to increase into and showcase its progressive strategy to insurance coverage,” stated Jaco Oosthuizen, YuLife co-founder and managing director of YuLife South Africa. “There was a giant shift towards well being and wellbeing within the office. Increasingly more corporations are including new initiatives and assets to their worker advantages packages.

“YuLife is launching in South Africa to supply corporations a simple means to supply additional safety. We’re trying ahead to offering South African companies and staff tangible worth on an on a regular basis foundation in an accessible, partaking, and deliverable method.”

Working collectively for a larger buyer expertise

YuLife South Africa’s insurance policies are underwritten by Guardrisk Life, a South African life cell captive insurer and a tailor-made danger options supplier. “We’re excited to be working along with YuLife to deliver cost-effective insurance coverage options to prospects in South Africa,” stated Herman Schoeman, CEO, Guardrisk Life. “As an organization rooted in innovation, partnering with such a forward-thinking firm like YuLife that shares our dedication to assembly prospects’ wants makes good enterprise sense.

“We sit up for creating our relationship with YuLife and offering our options to its prospects whereas additionally empowering them to have a extra thorough and holistic relationship with their life insurance coverage and safety supplier.”

The corporate has achieved fast traction in an business historically missing in innovation. The corporate expanded into the US, and covers >600k group policyholders throughout small to giant companies, with over $50billion of protection in place. YuLife has seen greater than 5 occasions progress in premiums year-on-year. In July 2022, it raised a $120million Sequence C led by Dai-ichi Life. There was additional participation from T. Rowe Worth, bringing the corporate’s whole funding to $206million.