Wednesday, October 16, 2024

Australian FinTech firm profile #166 – Rush Gold


1. Firm Identify: Rush Gold

2. Web site: www.rush.gold

3. Key Employees & Titles:

  • Jodi Stanton – Director, Co-Founder & Chief Govt Officer
  • Mark Pey – Director, Co-Founder & Enterprise Improvement
  • Steve Bond – Director & Chief Working Officer
  • Alan Keenleside – Chief Expertise Officer
  • Steve Wilson – Chief Data Safety Officer

4. Location(s):

Rush Gold is headquartered in Sydney, Australia – which is, in our view, the perfect jurisdiction on the planet for gold holding because of Australia’s strict property legal guidelines.

We’re additionally energetic in 15 international locations across the globe together with Australia, Singapore, New Zealand, China, India, Jamaica, Hong Kong, Indonesia, Philippines, Vietnam, South Africa, USA, United Arab Emirates, Kenya & Austria.

5. In a single sentence, what does your fintech do?:

A bodily metals monetary providers platform, Rush Gold is the only, most secure method to personal direct title to bodily gold and use gold as cash (to purchase, promote, save, spend and reward) in any amount.

6. How / why did you begin your fintech firm?:

The quick story is that we needed to discover a approach to make use of expertise to take essentially the most trusted asset on the planet (gold) and make it purposeful, versatile and out there to all.

The lengthy story is that I do know there’s at all times been completely different algorithm for the privileged. I noticed it first-hand engaged on Wall Avenue for one of many large guys. The GFC didn’t shock me as a result of I might see that cash was damaged. However whereas the remainder of the world suffered, the massive banks had been bailed out. That’s not cool.

So I received out of there, took an 80% pay lower, and moved to Australia seeking a greater approach.

I’ve at all times been a little bit of a gold bug. Proudly owning gold provides you full management of your cash. If the financial system or the markets fall over – it’s nonetheless yours. But it surely shouldn’t simply be for the privileged.

Again in 2015, Mark Pey and I dreamed up a plan to supply digital entry to actual gold to makes it accessible, transportable and world, and Rush was shaped. Our reasoning was that gold and expertise are two issues that individuals all around the world worth and perceive.

By placing them collectively and constructing Rush Gold over the past 8 years, we’ve helped over 36,000 account holders all over the world construct their very own private gold normal. We’re excited to proceed to develop and dream up new and higher methods to serve our prospects.

7. What’s the smartest thing your organization has achieved or learnt alongside the way in which (this may embrace awards, capital elevating and so forth)?:

Clearly successful a number of Aussie Fintech and innovation awards over a few years awards is up there!

Our first million greenback gold buy was an enormous milestone – and that hyperlinks to essentially the most helpful factor we’ve discovered alongside the way in which.

We began out focusing on smaller retail traders on a world scale however over the past 12 months our progress has come extra from high-net-worth traders together with SMSF trustees. These customers need all of the performance and ease of use of our on-line platform and admire the direct title to gold bullion in minutes, 24/7 liquidity, fuss-free processes and utility to make use of their gold as a transaction account with the Rush Debit card

8. What’s some recommendation you’d give to an aspiring start-up?:

Don’t underestimate the significance of regulators.

We spent the primary two years with eight regulation corporations across the globe, working by each threat situation we might think about, acquiring second and in some circumstances third authorized opinions, and even a personal letter ruling from a regulator. As we’ve seen in current information, taking shortcuts on compliance could be an costly, tense train and will even value you your small business.

So, spend time getting the regulation proper. Constructing belief is essential as a fintech, so it could possibly’t be overstated how crucial it’s to have the ability to exhibit the worth your organisation places into being worthy of shopper belief.

For instance:

Rush operates underneath 2 Australian Monetary Service Licences

Our anti-money laundering program was highlighted as best-practices within the area by the Australasian chapter ACAMS - the worldwide affiliation of Anti-Monetary Crime professionals

Rush was the primary digital gold firm on the planet to signal the LBMA’s (London Bullion Market Affiliation) International Treasured Metals Code, which covers all points of economic dealing. We’ve got additionally aligned with better of breed suppliers throughout vaulting, audit and insurance coverage.

9. What’s subsequent on your firm? And are you trying to develop abroad or keep focussed on Australia?:

We’re fired as much as be engaged on our new Rush Gold app that can embrace a spread new merchandise that can cater to a better worth buyer.

We’re onboarding thrilling new companions for our distinctive Gold-as-a-Service platform, so be careful for extra bulletins later within the 12 months!

10. What different fintechs or corporations do you admire?:

In the previous few years in Australian alone we’ve partnered with  plenty of different fintechs together with:

  • Finmo – utilizing their payID resolution
  • BGL – serving to convey gold investments to SMSF accounts
  • Cointree – now promoting our gold of their native Australian change.

11. What’s essentially the most fascinating or funniest second that’s occurred in your organization’s lifetime?:

Not too long ago the crew was out to lunch to have fun the implementation of our new AI-powered martech resolution, and earlier than we had ordered, a man dressed from head to toe in black leather-based came visiting to the desk and provided us his birthday cake from an unlimited cake field. My crew – clearly unaware who he was – politely declined and he wandered off to a different desk.

I used to be the one one who realised that it was the good Gene Symonds of the legendary band, Kiss, who was celebrating his seventieth birthday alongside us that day!



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