American multinational chewing gum firm, Wrigley, is planning to enter Web3 by NFTs and its personal Metaverse. That is in accordance with a brand new patent submitting with the USA Patent and Trademark Workplace (USPTO), dated March 24.
Dubbed “Juicyverse,” the patent outlines the corporate’s intention to make the most of Web3 expertise to supply its followers entry to digital collectibles that may be owned, traded, and utilized in digital environments.
The patent covers three fundamental areas Wrigley goals to faucet with these NFTs. The primary is the issuing of non-fungible tokens that characteristic “photographs of paintings, attire, confectionery, sweet, or snacks” plus NFT-backed media akin to downloadable audio and video recordings.
Wrigley has filed a brand new trademark software for JUICYVERSE
The appliance claims plans for:
▶️ NFTs + NFT-Backed Media
▶️ Digital and Bodily Sweet
▶️ NFT + Crypto-Collectible Sharing Software program
…and extra!#NFTs #Metaverse #Web3 #MetaverseNFT #Wrigleys #Crypto #NFT pic.twitter.com/oY36WwtPPv— Mike Kondoudis (@KondoudisLaw) March 29, 2023
As well as, it additionally has plans to concern digital and bodily sweet backed by NFTs, plus present “non-downloadable crypto-collectible software program” that can be utilized to add, modify, share, and examine digital collectibles.
The corporate can be eager on launching a Metaverse that may go by the title “Juicyverse,” the place “customers can work together for leisure, inventive, leisure, or leisure functions.”
Wrigley Joins a Host of Meals Corporations Pursuing NFT Initiatives
Wrigley’s Web3 foray comes lower than a 12 months after its mum or dad firm, Mars, filed an NFT-related patent for “Snickers.” The patent sought management over the issuance of brand-related non-fungible tokens, digital snacks and drinks, and software program for authenticating, transmitting, and storing digital property.
As well as, it follows within the footsteps of different meals corporations akin to Kraft Meals, which final October filed an NFT patent for its sizzling dog-shaped Weinermobile. Like the various different corporations inside the trade which have filed a lot of these patents, the aim is to concern non-fungible tokens associated to its merchandise that may be utilized in digital environments.
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Basil is an avid fan of blockchain expertise and all its improvements, and he’s captivated with sharing this narrative together with his viewers. He has spent over 5 years within the crypto area, specializing in analysis and creating Web3 content material for varied media shops across the globe.
